While the calendar still says summer, the start of school and the shortening daylight remind us that Fall is here. While the hustle and bustle of the spring season house-selling season has passed, fall can be an excellent time to make your move. Fewer homes on the market can actually help make for a faster sale….and it is well known throughout the real estate industry that the homes that sell fastest, sell closest to the asking price.
That said, there are three items which remain static as to importance in selling irrespective of the time of year. These are:
1. Proper Pricing. This is the most important step to realizing a successful sale. Via the Internet, we all have access today to more real estate information and data than has ever been available in the past. Locating the information is the easy part. Interpreting that data is the challenging part. I would suggest that while part science, pricing is also an art. It is also the part I work hard to get right. And Dane County clients of Restaino & Associates, the company I work for, enjoy the highest average sale price of any of the top 10 full service real estate companies in the South Central Wisconsin MLS*.
2. Marketing. Having a good story to tell is only part of the equation. Getting your message out to potential buyers is another critical piece of the puzzle. The RestainoHomes.com website is kept in a state of constant upgrade not only to improve visual aesthetics for physical users, but also to improve digital desirability in the eyes of the search engines to keep your message at the top of the charts.
3. Great Pictures. With over 90% of home buyers having their first interaction with your home via a smart phone, I-pad surface or even an (old fashioned) computer terminal, having pictures taken from the right angle with the right equipment is a prerequisite of gaining a buyer’s interest early on. Photos help sell houses and at the very least, get people in the door. Identifying the right shot from the right angle with the right lighting to show your home at its very best, is an integral step in the process.
If you are thinking of putting your home on the market, either this fall or in the spring, its not too early to
contact me to get started. I'd be happy to give you an up to the minute report on the local real estate market to help you and your family get where you want to be, when you want to be there. Thank you for your confidence and trust: current, past and future.
*Source SCWMLS 1/1/2014 - 8/31/2014 sales as reported 9/2/2014
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