Healthier Lifestyle Leads to Niche Business

Spring is finally here (I think!), just in time for Memorial Day.  If you are like me, spring gets me itching to get outside and move.  I walk, I bike, I mow the lawn; I move.  I also begin to eat healthier.  Busy lives sometime make that more difficult, but there is a neighborhood place that can help!

Fit 2 Eat offers healthy fare to customers near and far.  What started 18 years ago as a catering service (they still cater at several local synagogues and schools) has grown to include a new store front at 3742 Speedway Rd.  Sara and Ron Ben-Ami opened Fit 2 Eat about six months ago.  Within 2 weeks, they had regular customers who enjoyed their healthy meal alternatives.

“The response has been excellent,” says Sara.  “Our customers appreciate being able to get healthy food that is full of flavor, too.”

Sara began her healthy eating initiative when she decided it was time to get fit and eat healthy.  She began working out and eating a healthier diet.  Friends and colleagues began asking her to make food for them, too!  So what began as a personal mission has blossomed into a niche market in healthy meals.

Of course, eating right is the cornerstone of the business, but Sara knew that the location was a key factor, as well.  Located at the intersection of four incredible Westside neighborhoods - Sunset Village, Regent, Dudgeon-Monroe and Westmorland - has helped bolster the store.

“I have connections to Westmorland,” Sara explains.  “And our proximity to Glenway golf course and the bike path has been a great asset.”

Fit 2 Eat is open Tuesday through Saturday from 11:00 a.m.-7:00 p.m.  The restaurant has limited inside seating, as well as “Food 2 Go”.  If you are looking for a healthy alternative to fast food or grocery store pre-packaged meals, check out Fit 2 Eat…tell them Kathy sent you.